What's so special about this one?
Theories and practice around topics such as planning, strategy, marketing and sales are becoming too mechanistic. It seems that in our quest for excellent business results we're searching for ever more detailed scripts and processes to follow.
Life isn't like that. Business isn't like that. Customers don't always follow the script. Nor do employees. The environment invariably throws up a double whammy.
Much is written about "culture" - consultants define it as "the glue that binds". I think we need to borrow on this analogy, and apply it to strategy, marketing and sales. Rather than a "follow the script" approach, we need to define and adhere to those CORE things that will bring us success.
So that's both the theme and name for this blog - BUSINESS BEDROCK. Let's define and stick to those core, immutable principles that will bring us success. That way it doesn't matter if we forget the process - or forget the script. If we live our business lives by the FUNDAMENTAL TENETS we can focus on living our beliefs and achieving success - uncluttered by having to remember the script.
In strategy, this probably means thinking how we match our core competencies to emerging market opportunities. It probably also means realising that the real benefit comes from the process of getting everyone together to consider and define the strategy - rather than the details of the strategy itself.
In marketing it means segmenting and then being different within that segment - focusing on customers' needs.
In sales it means identifying problems that prospects have - and then helping them solve them.
I want to build up a list of fundamentals - and share whenever I come across an article that seems to reflect this approach.
What are your "bedrock principles" by which you achieve business success? Share them through comments - or send me an email. Together let's build a foundation for business success - irrespective of the specifics of the situation.