Carpe Diem Consulting are excited to announce the addition of Mariel Cunningham to the expanding Sydney-based team of Consultants.
With the ever growing realisation that B2B organisations must move away from one-off traditional marketing campaigns to taking a more transformational approach, Mariel has joined at a really exciting time for the Company.
Mariel has predominantly worked for full service B2B marketing and advertising agencies, specialising but not limited to the IT & Finance industries. She has run a number of highly successful and award winning campaigns in ANZ & APAC for clients such as Microsoft, Avnet, VMware and Cisco. Further to marketing strategy, she has an in-depth understanding of the creative brand process having led a number of rebranding projects.
What excites Mariel most about her move to CDC is shifting from ‘sugar-hit’ style campaigns to more of a transformational marketing approach which is aligned with the new buyer journey. She believes she can bring her knowledge and methodologies around integrated marketing to a more sustainable engine to deliver ongoing leads and increase revenues rather than just on a ‘campaign-by-campaign’ basis.
Bruce Rasmussen, Managing Director of Carpe Diem says:
“It’s great (and rare!) to find another B2B marketer like Mariel, who very much gets it:
- The need to engage early and nurture buyers on their journey
- The need to work hand in glove with sales all along the buyers journey
- The need to research to identify disruptive insights in support of the sales team
- The fact that “sugar hit” lead generation campaigns decreasingly work – and that New Marketing is needed.
With her previous experience, Mariel is perfectly positioned to discuss with customers why some of the more traditional marketing approaches are failing – and her experience in and in-depth understanding of B2B sales ensures critical sales/marketing alignment.
Mariel is set to assist B2B organisations of all shapes and sizes completely transform how they “do marketing”, ensuring they stay ahead of the pack.
We’re excited she’s on-board our rapidly growing Marketing Consulting Services team.”